Sony Playstation is known for its avant-garde ad campaigns which are usually quite shocking in nature. The ads seem to suggest that the PS3 allows the player to experience an altered state of reality where the real and the unreal merge.

Brad Steele, a product designer from Phoenix, Arizona has just proposed a concept for a PS3 game controller that utilizes fluid and articulate movement of the shoulders and wrists, instead of fingers. Called "Twisted" the proposed PS3 Game controller is elegantly designed and allows infinitely variable control.

PS3 Slim maybe out, but there are many cool PS3 Slim concepts by designers which actually may not even have been discovered. EricDesign09 has uploaded a few images of his 3D representation of a conceptual PS3 Slim, thanks to the persuasion of one of his mates.

Not your ordinary kind of sprinting shoe, this is the all new PS3 Sprint Shoe the shoe that has the blood of PS3 Design flowing in each of it's layers and it's soul.. err.. sole. Michael Brown has designed this cool new sprint wear that

[Update: PS3 Slim has been made official] [Update: We apologize, but the images of the rumored PS3 Slim were removed.] The PS3 has been around long enough for a new PS3 design to be released just like the different Playstation 2 consoles been through.

Tamar Fleisher, a Tel Aviv based designer who studies at the Holon Institute of Technology has created the Dualshock Vortex PS3 Controller - a conceptual controller for the Sony Playstation 3.